On a Mission to Help Those Impacted by Breast Cancer in Grand Rapids through Ford Warriors in Pink

A Dedication to Helping our Warriors

A diagnosis with breast cancer not only affects the individual with the diagnosis, but their loved ones, friends, colleagues, and everyone touched by their lives. The Ford Motor Company knows the impact that breast cancer can have, and that's why the Ford Warriors in Pink mission began!

In 1993, Ford began its efforts to help those affected by breast cancer, through encouragement, support, and dedication to fighting as hard as we can. Ford created a community that provides support and hope to those with breast cancer, survivors, and those affected by this disease.

What More Can We Do?


This disease is relentless, and that makes our Warriors in Pink relentless too in Caledonia, Middleville and Lowell MI. We're here to help brighten the spirits of people affected by breast cancer in any way we can. So how do we help?

  • We donate 100% of our proceeds from our gear and clothing that's sold
  • Offering tools and resources
  • Create opportunities to raise awareness and action
  • Provide tools for survivors with our Models of Courage program.

It doesn’t matter if you own a used Ford vehicle or a new Ford car, truck, or SUV in the Byron Center area, we can make sure that you have one less thing to worry about. Whether it's finding you the affordable and reliable vehicle you need, or just keeping track of your routine maintenance so you have one less thing to worry about, the team at Fox Grand Rapids Ford is here to help.

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